The Global Executive Network (GXN) is hosting its fourth GXN Conference, to be held from Sept. 24 to 26 in Lisbon. With a theme of the “Promotional Products Industry Under Pressure,” the event will bring together top international professionals to assess current challenges and explore strategic solutions for the industry’s future.

The GXN Conference will include a deep dive into the complex geopolitical, economic and technological uncertainties facing the promo sector, through keynote speeches, panel discussions and interactive sessions. The event will offer not only a comprehensive industry analysis but also actionable strategies to mitigate risks and ensure long-term sustainability.

Michael Freter, founder of the GXN Network

“Our members are all industry leaders who actively contribute to shaping the program,” said Michael Freter, founder of the GXN Network. “We provide both in-depth analysis and real-world solutions. One highlight will be a live cyberattack demonstration, offering participants practical insights into safeguarding their business networks from such threats.”

Highlights planned for the conference include a keynote from Christian Müller, an IT forensic specialist with Trufflepig Forensics, who will show a real-time spearfishing attack. Dr. Georgina Lack will introduce the GXN executive development program to help attract, retain and develop talent in the promo industry.

Another key feature will be the GXN Global Women’s Leadership Council, uniting influential figures from the U.S. and Europe.

Beyond the conference hall, the event includes an exclusive evening networking event on the River Tagus.

Due to high demand, conference organizers note that only a limited number of tickets remain. For more information and to register, visit www.gxn-net.org or contact Freter at Michael.freter@gxn-net.org.