News June 02, 2025
Bullpen Marketing Names Suzanne Gordon CEO
Gordon, who has been with the Houston, TX-based promo distributor for nearly seven years, also now has an ownership stake in the company.
Key Takeaways
• Leadership Move: Suzanne Gordon has been appointed CEO of Bullpen Marketing (asi/150076), gaining an ownership stake in the firm she joined over six years ago.
• Strategic Growth: Gordon will lead daily operations, focusing on branding, merchandising and communication solutions.
• Vision & Innovation: She aims to expand partnerships, particularly with women’s business owners, and drive long-term company success.
Suzanne Gordon is rising to the C-Suite at Bullpen Marketing (asi/150076).
The Houston, TX-headquartered promotional products distributorship announced Monday, June 2, that it has named Gordon chief executive officer. Gordon also now has an ownership stake in Bullpen Marketing, a firm she joined more than six years ago, holding previous roles that included managing partner and branding specialist.
Suzanne Gordon, Bullpen Marketing (asi/150076)
“This move recognizes Suzanne’s contributions as a driving force for Bullpen Marketing over the last six years and ensures that our company remains in hands that share our vision,” said Colin Hageney, founder of Bullpen Marketing. “Her insights have been invaluable during her time with our firm, and the skill set she brings to the table will help with Bullpen’s future growth.”
Hageney is continuing with Bullpen as president and chief marketing officer. He’ll be focusing on what the company described as growing marketing needs. Gordon, meanwhile, will be leading day-to-day operations and propelling strategic efforts aimed at driving Bullpen’s growth as a leader in branding, merch and communication solutions. Beyond promo, Bullpen’s offerings include web design, graphic design, print services, copywriting, photography and video.
“I am honored to take on the role of CEO, and I’m excited for the journey ahead,” Gordon said. “I look forward to leading with vision, integrity and a commitment to innovation, as we work towards an even brighter future for Bullpen.”
“This move recognizes Suzanne’s contributions as a driving force for Bullpen Marketing over the last six years and ensures that our company remains in hands that share our vision.” Colin Hageney, Bullpen Marketing (asi/150076)
Gordon noted that part of her emphasis as CEO will be networking and creating partnerships with women’s business owner groups. The mother and stepmother of four children, the U.K.-born Gordon has been married to Hageney for seven years, the company noted in a press release.
Gordon holds a chemical engineering degree from the University of Birmingham in England. Past experience includes time with engineering firms Fluor and Worley, as well as a role as a marketing representative with Premier Corporate Wellness, a healthcare provider. In the leadership position of managing partner at Bullpen Marketing, Gordon was responsible for working one-on-one with clients to increase their business and branding presence, the firm said.
“Suzanne and I are focused on the long-term growth of our business,” said Hageney, noting the 1997-founded firm has 12 employees with locations in Houston, Dallas and Nashville. “We will remain a powerhouse agency known for its high-touch service to clients. With Suzanne at the helm, we’re going to explore new markets and chart a path that ensures Bullpen’s continued success.”