Make that two.

Richmond, VA-headquartered BRANDITO (asi/325944) has made its second acquisition since receiving the financial backing of private equity firm Monroe Street Partners, purchasing Manalapan, NJ-based Inkwell Global Marketing (asi/231120).

Financial terms of the deal were not released.

Michael Lovern, BRANDITO (asi/325944)

The firms noted that Steven Marder, CEO of Inkwell and son of the distributorship’s late co-founder Carol Marder, will continue in what was described as a “strategic advisory capacity.” BRANDITO is maintaining Inkwell’s existing office and distribution center in Manalapan to ensure operations continue apace. No further changes are planned, executives said.

“Inkwell’s commitment to quality, creativity and client satisfaction aligns seamlessly with our mission to create a better buying experience,” said Michael Lovern, BRANDITO’s founder and CEO. “This acquisition enhances our ability to serve enterprise clients with comprehensive, high-impact promotional strategies and positions us for continued growth in a dynamic industry.”

“Joining forces with BRANDITO represents a significant opportunity to elevate our service offerings and reach new markets.” Steven Marder, Inkwell Global Marketing (asi/231120)

BRANDITO executives said the purchase of Inkwell deepens the firm’s presence in the northeastern U.S. geographic market – a region the distributorship said is “critical” for business growth.

Inkwell Global Marketing began operating in 1986. The company’s website indicates it has worked with household name clients that include Amazon, SiriusXM, Chase, Citi, Marriott and New York University. As part of providing branded merchandise solutions, Inkwell offers web stores, embroidery, digital printing, warehousing, fulfillment and creative design services.

“Joining forces with BRANDITO represents a significant opportunity to elevate our service offerings and reach new markets,” said Steven Marder. “We are confident that BRANDITO’s innovative platform and shared vision will drive continued success for our clients and team.”

Founded in 2009, BRANDITO has appeared on the Inc. 5000 rankings of the fastest-growing private companies in the United States and previous lists of Counselor’s Best Places to Work in promo.

In 2023, Chicago-based private equity firm Monroe Street Partners acquired a majority stake in BRANDITO. The following year, BRANDITO acquired Fairfield, OH-based distributorship PromoSpark (asi/349939), thereby establishing an office in the Midwest. The acquisition of Inkwell continues the strategic geographic expansion, executives said.

“We are excited to welcome Inkwell into the BRANDITO family,” Lovern said.