Counselor Top 40 distributor Proforma (asi/300094) says it was an unforgettable week.

Executives were referring to the company’s Proforma Annual Convention and Family Reunion – the largest event the promotional products firm hosts each year. The 2024 iteration recently occurred at the Loews Hotel in Kansas City, MO, drawing nearly 600 Proforma affiliates, suppliers, sales professionals and support team members.

“The Annual Convention and Family Reunion serves as a testament to Proforma’s commitment to fostering collaboration, innovation and excellence within our network,” said Proforma President Doug Kordel. “This year’s event exemplified the strength and unity of our community, and I’m thrilled to see our members continue to thrive and inspire one another.”

The convention’s theme was “The Flame Within.” The concept embodied Proforma’s aspiration that all stakeholders – affiliates, suppliers and industry pros – ignite their top potential. Over four days, attendees interacted with more than 200 supplier sponsors, took part in more than 30 education workshops and engaged in networking.

Proforma said the 2024 convention represents the largest percentage of distributor owners and sales professionals in attendance in the company’s history. Other highlights included the Annual Awards Celebration, where more than 100 members of the Proforma network were recognized for their achievements. This included honoring top-performing distributor affiliates, sales professionals and suppliers.

“Every year I look forward to attending the Proforma Annual Convention and spending time with my team,” said Terri Tolmack, owner of affiliate Proforma Hi-Rez. “Reconnecting with everyone, updates on technology, new ideas and insights from colleagues and suppliers, and recognition received fuel our motivation to grow our business to new heights.”

Based on reported 2022 North American promotional product revenue of $620 million, Proforma ranked fifth on Counselor’s list of the largest distributors in the industry.