Counselor Top 40 supplier SRG (asi/84592; Canada, 84595) has rebranded Promobilia, its custom overseas sourcing division, as SRG Global. This next phase, which will involve further integration of the division’s capabilities under one name, will be led by Debbie Fisher, vice president of sales at SRG Global.

“This rebrand is about alignment and momentum,” said Fisher. “By bringing our teams together under one global brand, we’re enhancing how we serve our clients, delivering creative, custom solutions while reinforcing the trusted relationships and high-touch service they value.”

The division has offered global sourcing of custom products to clients of all sizes for more than 20 years. Today, SRG Global offers in-house creative services plus global sourcing via deep relationships with trusted vendors across the globe, including in Europe and Asia.

“SRG Global represents the future of our organization,” said CEO Mark Waisbrod. “It reflects the scale of our global capabilities while staying true to our foundation. This evolution positions us to better support our clients as they grow, wherever in the world they do business.”

With 2024 North American promotional products revenue of $70.8 million, SRG ranked 25th on Counselor’s most recent list of the largest suppliers in the industry.