S&S Activewear (asi/84358) has a new member of the C-suite.

The Counselor Top 40 supplier announced that Rob Hamill, formerly the firm’s vice president of strategy and corporate development, has been named to the role of chief strategy officer. According to S&S, the role will further advance the company’s mission to deliver smarter, faster and more impactful solutions for its customers. Prior to joining S&S in March 2024, Hamill spent most of his career in financial services and private equity, most recently at Baird’s M&A practice.

Rob Hamill, chief strategy officer at S&S Activewear (asi/84358)

“Rob’s energy, strategic mindset and customer-first approach have helped shape the future of S&S,” said Frank Myers, CEO of S&S Activewear and a member of Counselor’s Power 50 list of most influential people in promo. “His work directly supports our goal of giving customers the solutions they need to say ‘yes’ to more opportunities. His leadership will accelerate the innovation our industry deserves.”

In his new role, Hamill will oversee enterprise strategy, market intelligence, M&A and the continued development of technology platforms. Since joining the company, Hamill has played a critical role in many of S&S’s strategic initiatives. He helped oversee the 2024 acquisition of alphabroder in what was undoubtedly one of the biggest deals in promo history (the acquisition combined the two powerhouses, which at the time ranked as the second and third largest suppliers in the industry). Beyond M&A leadership, Hamill has helped guide S&S’s long-term strategy around tech innovation, market expansion and operational excellence.

S&S Activewear ranks second on Counselor’s most recent list of top suppliers, based on 2024 North American promotional products revenue of $3.6 billion.