Canadian promo industry veteran Melanie Langille has joined Mississauga, ON-based DezineCorp as vice president of sales.

Previously, Langille spent 25 years at Counselor Top 40 supplier SRG (asi/84592; Canada, asi/84595), most recently as vice president of sales for Promobilia, which was rebranded as SRG Global earlier this month.

Melanie Langille, DezineCorp

Langille brings expertise in relationship building, leading growth and sales strategy to her new role.

“We are thrilled to welcome Melanie to DezineCorp,” said Paul Bami, president and CEO. “Her experience, reputation and passion for the industry align perfectly with our vision for continued growth. Melanie’s leadership will play a key role as we strengthen partnerships and expand our market presence.”

Added Christine Johnson, vice president of customer relations and marketing: “Melanie’s energy, professionalism and commitment to customer success make her a natural fit for our team. We’re excited to work alongside her as we continue to elevate the DezineCorp brand.”

DezineCorp, founded in 2009, has become known in the industry for premium drinkware, coolers, bar tools, leather goods and retail partnerships, including Stanley, Igloo and Bormioli Rocco.

“I’m grateful for the relationships and experiences that have led me to this next chapter,” said Langille. “I’ve been welcomed with open arms by Paul, Christine and the entire DezineCorp team. I look forward to reconnecting with industry partners and moving forward together with this exceptional organization.”