A nearly 30-year veteran of the Canadian promo industry, Erin Harris is entering the next phase of her career, joining McCabe Promotional Advertising (asi/264901) as vice president of sales.

Erin Harris, McCabe Promotional Advertising (asi/264901)

Most recently, Harris was the director of Canadian sales for Counselor Top 40 supplier PCNA (asi/66887), a company she joined in 1998. Harris brings expertise in sales strategy, supply chain efficiency and brand management to her new role.

“I’m excited to join a team that believes in the power of conversation to drive culture, performance and purpose,” said Harris. “McCabe is building a modern organization where people listen, ideas connect and branded merchandise becomes a meaningful expression of shared values.”

Harris is also a member of the board for Promotional Product Professionals of Canada.

“Erin knows how to develop people and build momentum,” said CEO Steve Pons. “She leads through conversation, mentorship and measurable outcomes. That’s exactly how McCabe continues to grow – through connection and collaboration.”

McCabe Promotional Advertising, a certified B Corp based in London, ON, with additional offices in Ottawa and Toronto, was named Counselor’s Distributor Family Business of the Year in 2019. “I’ve always been driven by my desire to use business as a force for good,” said Jamie McCabe, owner and president. “Erin brings this same mindset to McCabe, and by pairing these shared values with strategic leadership, Erin will strengthen our ability to help brands connect with their audiences and create impact in meaningful, measurable ways.”