Hirsch (asi/61005) is starting the year with the appointment of a new vice president of sales. The Counselor Top 40 supplier has announced that Jason Cottle is stepping into the role.

“We are thrilled to welcome Jason as our new VP of sales,” said Paul Hirsch, CEO of Hirsch. “With his proven track record in driving revenue growth and building high-performance teams, Jason will play a critical role as we continue to scale and deliver exceptional value to our customers.”

Jason Cottle, Hirsch (asi/61005)

While Cottle is new to promo, he’s no stranger to driving sales. Cottle brings over 20 years of executive sales and beverage distribution experience to the Houston-based, family-owned supplier. Prior to joining Hirsch, Cottle worked at Southern Glazer’s Wine & Spirits and Glazer’s Distributors, where he held various sales roles and most recently served as regional sales director.

“I’m proud to join the Hirsch family and contribute to its long-standing legacy,” Cottle said. “Partnering with the team, my focus will be on driving sustainable growth while continuing Hirsch’s commitment to putting customers first.”

Based in Houston, TX, Hirsch partners with more than 70 premium brands across categories including drinkware, apparel and technology. Based on 2024 North American promotional products revenue of $52 million, Hirsch ranks 38th on Counselor’s most recent list of the largest suppliers in the industry.