Gold Bond (asi/57653) has announced major updates to its C-suite, including president and co-owner Mark Godsey assuming the role of CEO. Fellow co-owner Mitch Henderson was named chief strategy officer of the Hixson, TN-based supplier.

As CEO, Godsey will draw from his experience guiding the company’s vision and growing relationships across the industry. He’ll continue to lead the company’s overall strategy and long-term growth initiatives in his new role.

Gold Bond (asi/57653) has made several appointments to its leadership team: (clockwise from top left) Mark Godsey, CEO; Mitch Henderson, chief strategy officer; Brian Standifer, chief manufacturing officer; and Jarrett Holloway, chief marketing officer.

“Our focus has always been on serving our customers with dependable products and responsive service,” said Godsey. “In 2026, we’re building on that foundation by introducing more distinctive product options and strengthening the systems that support our distributor partners.”

Henderson has held numerous roles at Gold Bond since 1999, including corporate treasurer and chief financial officer. In his expanded role, he will focus on long-term strategic planning, identifying growth opportunities and driving innovation across the organization, according to the supplier.

Other key appointments include Brian Standifer as chief manufacturing officer and Jarrett Holloway as chief marketing officer.

Standifer, who has worked at Gold Bond for three decades, began his career as assistant plant manager in 1996 and transitioned to plant manager in 2021. In his new role, he will oversee all manufacturing processes, ensuring quality, productivity and operational innovation across the company.

Holloway comes to Gold Bond from motor vehicle manufacturer Winnebago, where he served as a senior product marketing manager. Before that, he led brand marketing and growth initiatives at propane-exchange brand Blue Rhino. Holloway has also held various brand and marketing roles at coffee company KonaRed Corporation and Procter & Gamble.

In his new role as CMO, he will lead Gold Bond’s marketing strategy and oversee the supplier’s product development initiatives.

“Gold Bond Inc. is at a pivotal point, with the focus, experience, and vision to strengthen how we engage with our distributor partners while bringing more distinctive, in-demand products to the market,” said Holloway.

Gold Bond has already invested heavily in its digital tools and services, having relaunched its website with a new look and feel last March.

The appointments, Godsey added, will help the team continue to focus on innovation and reliability while building and maintaining strong relationships with distributors.

“These leadership updates,” he said, “ensure we have the right expertise in place to execute on our growth strategy while maintaining the service standards our partners expect.”