News January 21, 2026
4imprint Projects Annual Revenue & Profit Down Compared to 2024
The largest distributor in promo said it remained resilient amid a “volatile macroeconomic environment,” according to a trading update for investors released this week.
Key Takeaways
• 4imprint (asi/197045) projects $1.35 billion in revenue and $149 million in pretax profit for 2025 – both down modestly from 2024 but still above analysts’ forecasts.
• Order trends softened, with total orders down 3% and new customer orders down 12%, though average order value rose 1% and existing customer orders remained flat.
• Despite a volatile economy, the company says it delivered a “resilient” performance and remains confident in navigating market conditions ahead, with final 2025 results due March 11.
4imprint (asi/197045), the promotional products industry’s largest distributor, has projected a decrease in annual earnings compared to 2024.
According to a trading update released to investors on Tuesday, the Counselor Top 40 distributor’s 2025 revenue is projected to hover around $1.35 billion, down from $1.37 billion for 2024. It also anticipates profit before tax to reach $149 million, compared to $154 million for 2024. Both revenue and profit before tax are above the upper end of the current range of analysts’ forecasts, according to the company.
The distributor’s total order count fell by 3% year over year but saw a minimal increase in average order value by 1% compared to 2024. New customer order count was down 12% year over year. Existing customer order count was flat for the year, which suggests strong and consistent retention rates, according to the distributor.
The Oshkosh, WI-headquartered company told investors it delivered “a resilient operational and financial performance in 2025 amidst a volatile macroeconomic environment.”
As the largest distributor in promo, these figures illustrate how current market conditions are impacting even the most successful companies in the industry.
“The Board is very confident that the Group will continue to effectively navigate market conditions, delivering solid financial results while positioning the business to take advantage of opportunities that will present themselves as economic and market conditions improve,” the release reads.
The company will announce final 2025 results on March 11.