4allpromos (asi/196920) is getting a makeover.

The Old Saybrook, CT-based distributor announced that it will be transitioning to a new brand look, according to a blog post this week from 4allpromo CEO Patrick Kenna.

The brand refresh will feature a new slogan and logo, as well as an updated digital experience.

4allpromo’s updated logo includes a gradient across the word “Promos.”

4allpromos’ new slogan, Making Your Brand Our Business, reflects the company’s commitment to treating customers’ businesses “as if it were our own,” Kenna wrote in the post.

Its updated logo features a gradient across ‘Promos,’ a design change that the supplier says reflects its “flexibility, nimbleness and massive variety of products. It's energetic and forward-looking, but firmly grounded in our history.”

And finally, 4allpromos is overhauling its entire website with a modern look and feel, faster navigation, and simpler ways to find the right products. The company says its looking to provide customers a “high-touch, human-led journey: no bots, just real, U.S.-based customer care.”

4allpromos is overhauling its entire website to create a more seamless customer experience, the supplier said.

"An essential part of being a great partner to our customers is evolving to support their high expectations for a promotional provider,” Kenna told ASI Media. “In maturing and modernizing our online and offline offerings, we're doing just that: listening to our customers and improving how we work with them every day to create a seamless shopping experience."