News January 08, 2025
The Magnet Group Names Industry Veteran Lori Bolton to Lead Sales Role
Bolton is joining the Counselor Top 40 supplier as vice president of key accounts, taking with her a promo track record that includes success at other Counselor Top 40 firms.
Key Takeaways
• A Welcomed Return: Lori Bolton is rejoining The Magnet Group (asi/68507) as vice president of key accounts, bringing extensive industry experience.
• Success Ahead: Executives at the Counselor Top 40 supplier said that Bolton will be critical to helping power success with some of the firm’s biggest clients.
Who says you can’t go home?
Promo industry veteran Lori Bolton is rejoining Counselor Top 40 supplier The Magnet Group (asi/68507), taking on the leadership role of vice president of key accounts. Bolton was previously with The Magnet Group as a regional sales manager, but spent a couple years with a different supplier before deciding to return to the Washington, MO-headquartered firm.
Lori Bolton, The Magnet Group (asi/68507)
“Returning to The Magnet Group to lead key accounts is incredibly exciting,” Bolton said. “With the talented team we have in place, I’m confident that 2025 will be a year of remarkable growth and success. I could not be happier and ready to go.”
In her new VP position, Bolton will be working with major clients of The Magnet Group, including national accounts and buying groups.
“Lori is nothing short of a promo rock star, and bringing her aboard is a huge win for us,” said Dan Jellinek, chief revenue officer at The Magnet Group and a member of Counselor’s Power 50 list of promo’s most influential people. “Her incredible industry knowledge, deep relationships and track record of proven success are extremely impressive. Lori will be essential to driving our success in 2025 and beyond.”
In addition to The Magnet Group, Bolton’s past promo experience includes being a sales vice president with Counselor Top 40 supplier Logomark (asi/67866), senior account manager at former Top 40 firm Evans Manufacturing (asi/52840) and vice president of sales and marketing at CleggPromo.
“Lori is nothing short of a promo rock star, and bringing her aboard is a huge win for us.” Dan Jellinek, The Magnet Group (asi/68507)
Bolton was most recently director of business development at Totally Bamboo (asi/91565). Prior to becoming involved in promo, Bolton worked in marketing for Nike.
Based on reported 2023 North American promotional products revenue of $102.7 million, The Magnet Group ranked 19th on Counselor’s most recent list of the largest suppliers in the industry.