Swanky Badger (asi/90303), a supplier of high-quality, personalized retail gifts, is rebranding its promotional products division as, simply, Swanky.

Swanky Badger (asi/90303) is rebranding its promo division as Swanky.

The retail division will continue to operate as Swanky Badger, while the newly named Swanky introduces a refreshed identity, complete with a modern logo, vibrant color scheme and renewed focus on gifts that can be personalized, according to the supplier. The transformation is showcased on a new website: www.swankypromo.com.

Swanky Badger’s retail roots were traditionally male-focused; however, Swanky has shifted to a more inclusive approach, offering gifts that appeal to all genders and occasions.

“We’ve spent the last three years learning, growing and refining our approach in the promotional products industry,” said Mark Hanratty, founder and CEO of Swanky. “Our new name, Swanky, is a natural progression of that journey. It represents not just who we are today but who we aim to become – a leader in creating high-quality, customizable gifts that stand out for their style, sustainability and versatility.”

Hanratty added that the supplier continues to prioritize sustainability and a give-back philosophy. “Our vision is to be a brand that resonates with today’s consumers – who value not just exceptional products but also the stories and ethics behind them,” he said.

In addition to rebranding, the supplier has launched Swanky On-Site, a service that provides personalized gifting at live events. The service allows event attendees to watch their items get customized in real time, providing what Swanky called “an unforgettable brand experience that leaves a lasting impression.”

Swanky is part of the Rupt Ventures group, the investment arm of supplier Rupt (asi/84203).