Snappy (asi/329571), a New York-based distributor/global gifting company, has acquired Covver, a business whose platform specializes in providing branded merchandise, company stores and points-based recognition solutions with artificial intelligence features that allow for personalization. Financial terms of the deal were not released.

The companies shared that Covver’s technology includes a vendor-agnostic swag marketplace, visual mock-up generator and AI-driven personalization engine – all of which, they say, help simplify the creation of custom designs while enhancing scalability. Snappy said these capabilities, when matched with its global gifting platform, will help streamline the fulfillment of branded merch.

Hani Goldstein, Snappy (asi/329571)

“Covver’s expertise in swag and company store solutions perfectly complements Snappy’s proven track record of delivering exceptional gifting experiences at scale,” said Hani Goldstein, co-founder and CEO of Snappy. “Together, we’re creating a unified platform that simplifies how businesses approach gifting through swag, company stores and branded merchandise.”

Founded in 2015, Snappy serves nearly half (47%) of Fortune 100 companies and has provided more than 6 million gifts worldwide. Inc. has recognized Snappy as one of its fastest-growing companies in the Northeast, and Fortune has previously named the firm a “Best Small & Medium Workplace.”