New Jersey-based Keepsake Products USA (asi/64180) is expanding its custom packaging solutions with a new online resource – The Packaging Superstore – which will launch officially on Monday, Jan. 13.

The supplier called the new site “a complete resource for custom-printed packaging solutions” in promo.

“We designed The Packaging Superstore to meet the specific needs of promotional product distributors,” said Andy Griffin, managing partner of Keepsake Products. “Unlike many competitors, we work exclusively within the promotional products industry, offering unique products that have never been available in this market before.”

The Packaging Superstore features a variety of customizable packaging solutions, including custom-printed ribbons, crinkle-cut paper filler, wine carriers, jewelry boxes, and holiday and special occasion-themed packaging solutions.

Keepsake Products notes that exclusive partnerships with innovative suppliers that haven’t sold within promo are a key differentiator for the supplier, allowing it “to offer a fresh, high-quality selection of packaging solutions that help distributors stand out in a competitive market.”

In recent years, with the growth of drop-shipping and kitting as well as the prominence of unboxing videos on social media, branded packaging has taken on a more pivotal role in promo. In 2022, ASI named packaging the product of the year. At the time, Griffin called packaging “the quintessential promotional product,” noting that it “conveys branding, is elegant, tells a story and raises the perceived value of the products inside.”