News CANADIAN NEWS January 27, 2025
ASB Unveils Cross-Border Business System Features
The PS 9.2 Multi-Company/Multi-Currency system enhancement will allow owners to do business in multiple countries.
Key Takeaways
• New System Launch: Counselor Top 40 distributor American Solutions for Business (ASB, asi/120075) has introduced the PS 9.2 Multi-Company/Multi-Currency (MCMC) system, enabling ASB owners to manage cross-border business efficiently. This system currently supports U.S. and Canadian dollars and is designed to expand to other currencies as needed.
• Strategic Expansion Into Canada: Following the launch of Canadian Solutions for Business, ASB is focusing on leveraging its existing representatives to grow its business there. The MCMC system is a crucial part of this strategy.
Counselor Top 40 distributor American Solutions for Business (ASB, asi/120075) has taken a significant step toward its plans for international expansion.
After more than a year of development, the Glenwood, MN-based company has launched the PS 9.2 Multi-Company/Multi-Currency (MCMC) system enhancement, which will allow ASB owners to serve clients based in different countries.
The PS 9.2 Multi-Company/Multi-Currency enhancement will allow ASB owners to manage cross-border business in a single system.
Currently, MCMC is compatible with U.S. and Canadian dollars, following ASB’s opening of Canadian Solutions for Business (CSB) in September 2024. The system is designed to expand into different currencies as necessary.
“The MCMC project removes several barriers on multiple levels,” said Miriah Cassidy, ASB’s vice president of operations. “The completion of the project delivers the ability to buy and sell in multiple currencies and to accommodate country-specific requirements. The approach of this project not only sets us up for success in Canada but also builds the framework for further expansion.”
Said Maxx Rochette, vice president of CSB: “While I have ambitious goals for Canada in 2025, the immediate opportunity lies within our existing ASB reps and their books of business. My primary goal is to ensure our team is well-informed about the Canadian market, skilled at identifying opportunities and fully supported in expanding business north of the border.”
With reported 2023 North American promotional products revenue of $301 million, ASB ranked 11th on Counselor’s most recent list of the largest distributors in the industry.