News February 24, 2026
World Emblem Opens 72,000-Square-Foot Factory in Houston
The Counselor Top 40 supplier said it plans to add as many as 100 more jobs at the facility, as demand for patches and emblems grows.
Key Takeaways
• World Emblem (asi/98264) has relocated its Houston operations into a new 72,000-square-foot facility that will produce up to 500,000 emblems and patches per week.
• The Counselor Top 40 supplier is continuing a broader effort to expand U.S. manufacturing in response to tariffs and geopolitical volatility.
Counselor Top 40 supplier World Emblem (asi/98264) has opened a 72,000-square-foot manufacturing facility in Houston. The move, first announced in June 2025, expands capacity, reshores jobs and positions the company to respond more quickly to client demand.
World Emblem (asi/98264) is expanding regional operations into this 72,000-square-foot facility in Houston.
The supplier relocated regional operations from a roughly 35,000-square-foot space in northwest Houston. The plant will initially produce up to 500,000 emblems and patches per week. More than 150 employees currently work at the Houston site, including 50 jobs that were reshored from Asia. World Emblem said the company expects to add as many as 100 additional positions as demand for emblems, patches and promotional products grows.
“We are committed to continue growing our U.S. manufacturing base and reshoring more jobs to the U.S., which will help us further reduce tariff costs and improve supply chain efficiency in the face of rising geopolitical, trade and economic disruptions,” said Randy Carr, World Emblem CEO and a member of Counselor’s Power 50 list of the most influential people in promo.
World Emblem employs more than 150 at the Houston facility, with plans to add as many as 100 jobs, depending on demand.
The Houston expansion is the latest step in a broader domestic strategy for World Emblem. In recent years, the company has emphasized reshoring and proximity to customers as a way to mitigate tariff exposure and ongoing global supply chain volatility.
The Florida-headquartered World Emblem also operates U.S. manufacturing facilities in Norcross, GA, and Upland, CA. Last year, the company announced plans to open a 100,000-square-foot facility in the Dominican Republic. World Emblem has more than 400 employees across the U.S. and 1,500 worldwide. The company produces approximately 250 million products annually for headwear, footwear, sports garments, uniforms and other apparel.
World Emblem ranks 12th on Counselor’s most recent list of top suppliers, with estimated 2024 North American promotional products revenue of $145 million.