News February 09, 2026
Stahls’ Strengthens Global Team With New Stahls’ TPT Managing Director
Josep Maria Morralla Mercadé will head up the company’s Spain-based apparel decoration and licensing operation.
Key Takeaways
• Stahls’ (asi/88984) has appointed Josep Maria Morralla Mercadé as managing director of its Spain-based Stahls’ TPT operation, signaling continued investment in global growth and European production capabilities.
• Mercadé’s background in industrial transformation and scalable, tech-enabled manufacturing is expected to accelerate Stahls’ expansion across sports, licensed merchandise and workwear programs in EMEA.
Stahls’ (asi/88984) is building up its global position, with the appointment of Josep Maria Morralla Mercadé as managing director of Stahls’ TPT, the company’s Spain-based apparel decoration and licensing operation.
Josep Maria Morralla Mercadé, Stahls’ (asi/88984)
Stahls’ TPT supports elite sports clubs, global brands and premium apparel programs across Europe, and Mercadé brings more than 20 years of international executive leadership across Europe and Latin America to the company. He has expertise in industrial transformation, multisite operations and scalable production strategy across the printing, packaging and graphic arts sectors.
Throughout his career, Mercadé has implemented advanced systems and digital transformation initiatives, aligning closely with Stahls’ commitment to quality, speed and creative production capability at scale, according to the supplier.
Mercadé will focus on accelerating Stahls’ TPT growth in key categories including sports, licensed merchandise and workwear, strengthening its position as a trusted production and innovation partner for leading clubs, retailers and apparel brands.
“Stahls’ has built a global platform that helps brands and decorators produce more, and produce better, through technology,” said Carleen Gray, CEO of Stahls’, Counselor’s 2025 International Person of the Year and a member of the Power 50 list of the most influential people in promo. “This appointment is part of how we scale that vision worldwide.”
Martin Borley, CEO of Stahls’ EMEA, said the company is building the next generation of apparel decoration operations in the region and that “creativity, speed and precision have to scale together.” He added that Mercadé will be invaluable in helping “to modernize production, develop high-performing teams and deliver consistent, premium outcomes for customers.”
Mercadé is fluent in English, Spanish and Catalan, and brings a collaborative, high-performance leadership style with strong experience representing organizations across industry and stakeholder environments.