News February 27, 2025
iPROMOTEu Recognizes Top Affiliates & Preferred Vendors
The Counselor Top 40 distributor’s annual awards ceremonies also integrated AIA owners for the first time, following iPROMOTEu’s acquisition of AIA Corporation in the fall.
Key Takeaways
• Top Affiliates: Counselor Top 40 distributor iPROMOTEu’s (asi/232119) annual awards ceremony recognized its top affiliates, including Elite and All-Star status distributors, Affiliate of the Year, Rising Star Awards and more.
• AIA Integration: This year’s awards included AIA owners for the first time, following iPROMOTEu’s acquisition of AIA Corporation (asi/109480), a Counselor Top 40 firm, in the fall.
• Supplier Recognition: iPROMOTEu celebrated its top 20 preferred vendors and honored several suppliers, including Counselor Top 40 supplier HPG (asi/61966) as Supplier of the Year and BEL Promo (asi/39552) as Breakout Supplier.
Counselor Top 40 distributor iPROMOTEu (asi/232119) honored its top affiliates of 2024 at its annual awards ceremony last month, including particular recognition for Affiliate of the Year and many of the distributor’s preferred suppliers.
Following iPROMOTEu’s acquisition of fellow Counselor Top 40 distributor AIA Corporation (asi/109480) in the fall, this year’s awards also included a number of AIA owners for the first time.
“It is always an incredible privilege to recognize the outstanding achievements of our affiliates, AIA owners, and supplier partners,” said iPROMOTEu CEO Lori Bauer, a member of Counselor’s Power 50 list of promo’s most influential people. “Each year, our network continues to raise the bar, demonstrating remarkable resilience, innovation and dedication.”
From left: iPROMOTEu (asi/232119) SVP of Affiliate Sales and Support Dave Saracino; Affiliate of the Year honorees Angela Flynn and Dan Flynn; and iPROMOTEu CEO Lori Bauer.
At its affiliate award ceremony, iPROMOTEu recognized Angela and Dan Flynn of Advantage Advertising as its Affiliate of the Year. The duo joined the distributor in 2020 and have steadily climbed the affiliate rankings while making a lasting impact on the iPROMOTEu community, the company said.
iPROMOTEu also recognized the affiliates and AIA owners who won its year-end sales contest or achieved Elite or All-Star status in 2024. That included several awards for categories like fastest growing, most profitable and largest orders, as well as special honors for the following affiliates:
- Rising Star Award
• Steve Riley of Emerald Ink and Stitches
• Allison Moore of Pure Promotions
- Breakout Year Award
• Graeme Dawes of Brandz Marketing
• Amber Sheffer of JAM Printing & Promotions
iPROMOTEu’s Dave Saracino and Lori Bauer with Rising Star Award winner Allison Moore.
In addition to affiliate recognition, iPROMOTEu also celebrated its top 20 preferred vendors from 2024, and honored several suppliers with awards at its Supplier Awards ceremony:
- iPROMOTEu Supplier of the Year: HPG (asi/61966), a Counselor Top 40 supplier
- Breakout Supplier of the Year: BEL Promo (asi/39552)
- Supplier Appreciation Award: Showdown Displays (asi/87188), a Top 40 supplier
- Supplier Representatives of the Year: Vanessa Ware and Chelsey Juarez of High Caliber Line (asi/43442)
From left: iPROMOTEu SVP of Operations Joe Hoffmann; HPG (asi/61966) CEO Chris Anderson; HPG Director of National Accounts Gerard Schifano; HPG National Account Manager Erik Blomsness; HPG Director of Sales Melissa Bettua; and iPROMOTEu CEO Lori Bauer. Counselor Top 40 supplier HPG was named iPROMOTEu’s Supplier of the Year at the awards ceremony.
iPROMOTEu ranked 15th on Counselor’s most recent list of the largest distributors in the industry, with reported 2023 North American promotional products revenue of $211 million. Following the company’s acquisition of AIA Corporation last year, the two firms said they had combined 2023 revenue of $365 million.