Helm (asi/223630), a Michigan-based company whose offerings include branded merchandise, rewards and incentives, promoted Ryan Maguire to chief executive officer.

Maguire was previously executive vice president of retail network solutions with the firm, whose gamut of tech-enabled solutions also includes business consulting, brand marketing, supply chain management, e-commerce and engagement marketing software.

Ryan Maguire, Helm (asi/223630)

“Ryan has been instrumental in driving Helm’s mission and growth strategy, and we are confident that his leadership will propel the company into its next phase of innovation and expansion,” said Tanvir Arfi, chairman of Helm. “His deep industry expertise and commitment to delivering exceptional value to our partners makes him the ideal leader to drive Helm forward.”

Maguire joined Helm in 2022. His past experience was primarily in the automotive industry, where he held various sales-focused roles with Stellantis and FCA Fiat Chrysler Automobiles.

As CEO of Helm, Maguire is charged with spearheading the company’s continued growth. His focus will be on driving strategic initiatives in digital transformation, market expansion and next-generation customer engagement solutions, the firm said.

“I am honored to step into the role of CEO at such a pivotal time for Helm,” Maguire shared. “With a talented team and a legacy of excellence, we are well-positioned to push the boundaries of innovation, deliver game-changing solutions for our customers and drive sustainable growth.”

Founded in 1943 and headquartered in Plymouth, MI, Helm said it has hundreds of business consultants across the United States, using a proprietary business intelligence technology and artificial intelligence-powered digital marketing software that helps it power the initiatives of its clients.