News December 08, 2025
Print-on-Demand Platform Printful/Printify Rebrands as FYUL
The e-commerce fulfillment firms merged last year. FYUL combines the technology and supply-chain capabilities of each brand, according to execs.
Key Takeaways
• Print-on-demand platforms Printful and Printify, which merged in late 2024, have rebranded as FYUL, a new umbrella identity that also includes Snow Commerce.
• FYUL is moving its team to a 97,000-square-foot facility in Riga, Latvia, with relocation expected to finish in the first quarter of 2026.
After merging in late 2024, print-on-demand e-commerce platforms Printful and Printify have revealed a fresh identity, relaunching as FYUL.
Alex Saltonstall, FYUL (photo courtesy of FYUL)
The name, pronounced “fuel,” was created by joining the ends of Printify and Printful, forming a new brand that the company says takes the best technology and supply-chain capabilities of both and combines them into one platform.
FYUL’s existing brands – Printful, Printify and Snow Commerce – will continue to exist and operate under the FYUL umbrella.
“FYUL brings together technology, talent and supply-chain infrastructure to make on-demand merchandise work on a global scale – for everyone from first-time sellers to global brands,” said Alex Saltonstall, CEO of the joint company.
He added that with the backing of the FYUL platform, Printful, Printify and Snow Commerce can continue to deliver value to customers and spark faster innovation.
In addition to unveiling a new name, the FYUL team is relocating to FYUL House, a nearly 97,000-square-foot facility in Riga, Latvia, that expands the site of Printful’s previous central location. The move is expected to be finalized in Q1 2026.