KNOSS Apparel (asi/65487), a wearables supplier based in Burlingame, CA, plans to close by the end of 2024.

Company President Elson Yeung said in a note to customers that “circumstances beyond our control” necessitated the difficult decision to shutter the company.

“We’ve never been prouder and more excited about our progress and what we’ve accomplished,” Yeung wrote. “However, the realities we’ve faced make it impossible to continue the journey in the way that KNOSS deserves.”

“This journey has been one of the most rewarding experiences of my career, and none of it would have been possible without your [customers] trust and partnership.” Elson Yeung, KNOSS Apparel (asi/65487)

Yeung did not elaborate on particulars. KNOSS’ website was still active as of this writing, with the firm offering 30% off everything.

Yeung thanked customers at length.

“This journey has been one of the most rewarding experiences of my career, and none of it would have been possible without your trust and partnership,” he said. “Your enthusiasm for our products, your loyalty and the conversations we’ve shared have been the foundation of our success.”

KNOSS launched in 2021. The brand sought to offer apparel styles for modern professionals, providing polos, quarter zips, technical shirts, headwear and fleece that aim to work for the office and for social settings.

Yeung founded the company following a career that included time as product line designer/manager at former industry supplier Ash City, which was acquired about a decade ago by Counselor Top 40 supplier alphabroder (asi/34063). He was also a director of design and merchandising at alphabroder.

“As we step into this next chapter, I want to emphasize how much you’ve meant to us,” Yeung told customers. “You have been integral to everything we’ve achieved, and I will carry the memories of this experience with me always. From the bottom of my heart, thank you for being part of KNOSS.”

In a note to ASI Media, Yeung also thanked everyone that had been part of KNOSS.

“To the KNOSS family, thank you for having the courage to bring this idea to life and for your passion, commitment and trust,” Yeung said. “Most of all, thank you Melissa Zehr-Kaufman, Cynthia Zeng, Kristin Rolfe, Leigh Tobiasen and David Chin for your gumption, integrity, expertise and valiant efforts in achieving all the incredible things we set out to do. I will always be proud of what we built together and deeply grateful for the honor to work alongside such extraordinary individuals.”