President Donald Trump extended the current tentative trade truce between the U.S. and China, delaying higher tariffs on Chinese imports for another 90 days, with a new executive order signed Monday night.

The original agreement, signed in mid-May, reduced new tariffs on Chinese goods to 30% from 145% for 90 days, expiring at 12:01 a.m. on Tuesday, Aug. 12. (That’s in addition to import duties of up to 25% on many Chinese goods that were put in place during Trump’s first term that makes up the 55% China-specific rate in many reports.)

The extension means that the additional 30% rate will remain in place until a new deadline of Nov. 10 as representatives from China and the U.S. continue the trade negotiations that begun in Sweden last month. Tariffs on U.S. goods entering China are set at 10%.

The deal is a good sign for the promo industry as it continues to navigate this year’s whirlwind of tariffs and supply chain challenges. With the new Nov. 10 deadline, the industry has greater certainty for most of the remainder of 2025, without tariff rates that could have spiked back up to 80% pending the expiration of the trade deal without a new agreement, according to The New York Times.

For many promo pros, full-scale tariff panic has largely subsided, though it’s still a concern – but full-year 2025 outlooks were heavily dependent on the Aug. 12 deadline with China.

“I don’t think we’re in the clear until August 12 comes and goes,” Jeff Roberts, CEO of tech and mobile accessories supplier iClick (asi/62124) told ASI Media last week. “I think the impact in China is greater than it is on the U.S. right now, and so I’m leaning more toward that we’re moving toward a better place.”

The de minimis exemption, which allowed low-value imports to enter the U.S. without tariffs, is still set to end on Aug. 29, likely impacting promo suppliers who deal with small orders or distributors who go factory direct with overseas manufacturers. And Trump’s “reciprocal” tariffs – including on countries like India, Bangladesh and Vietnam, where promo has diversified its supply chain in recent years – went into effect on Aug. 7.

But promo, especially distributors, seems largely optimistic about the end of 2025.

“I think this industry has a tremendous amount of grit, resilience and is capable of anything,” Jordan Ryan, co-owner of HATCH Promotions (asi/222031), told ASI Media. “We’re trying to keep our finger on the pulse and see what’s going on, but I think it’s closer to being resolved and having a definite answer moving forward than we ever have been.”