Counselor Top 40 distributor Proforma (asi/300094) brought together approximately 450 of its distributor owners, supplier partners, support center team members and guests at the Atlantis Resort in the Bahamas to celebrate distributors that generated between $1 million and almost $50 million in sales in 2025. Several representatives from Safeguard, a fellow Counselor Top 40 distributor Proforma agreed to acquire in February, attended the event as guests.

Proforma (asi/300094) hosted its 2026 Million Dollar Club celebration in the Bahamas. 

“MDC is a cherished Proforma tradition that brings our Network together to recognize the outstanding achievements of Distributor Owners and take part in conversations that propel the industry forward,” said Vera Muzzillo, CEO of Proforma and a member of Counselor’s Power 50 list of most influential people in promo. “We were thrilled to welcome Safeguard as guests to this year’s event and invite them to see what makes this time-honored celebration so special.”

The event offered several networking opportunities for the Proforma community, including a welcome reception, supplier partner breakfast, technology sessions and various adventures and excursions.

“[Million Dollar Club] is a unique opportunity for the Proforma Network to celebrate achievements from the past year, learn about what’s next and strengthen the genuine connections and relationships that make the Proforma family so special,” said Dave Rappe, distributor owner of The Promo Agency (asi/490055) and vice president of the Owner Advisory Council. “It’s been a pleasure having the Safeguard team here for a preview of the MDC experience. I look forward to welcoming back the outstanding distributors I’ve met as they return next year to be inducted as MDC members.”

The event’s annual awards ceremony honored the accomplishments of Proforma’s top-performing distributor owners, with returning members welcoming new members into the Million Dollar Club.

Founded in 1978, Proforma is a family-owned and -operated provider of printing, promotional products, packaging and e-commerce solutions. More than 500 distributor owners and 400 preferred supplier partners comprise the Proforma network, and 140 Proforma distributor owners have earned spots on the Inc. 5000 list of the fastest-growing private companies.

Based on 2024 North American promotional products revenue of $662 million, Proforma ranks fourth on Counselor’s most recent list of largest distributors in the industry.