High Caliber Line (HCL, asi/43442) announced that Don Lyons joined the team as customer service manager last month.

Don Lyons, HCL (asi/43442)

Lyons, who will lead the supplier’s customer service efforts, comes to HCL after spending three decades with Spectrum, where he supervised a team of more than 20 call center representatives supporting cable, internet and phone services. 

While Lyons is new to the promo industry, he’s experienced the power of promo products firsthand.

“At my previous [role], I was the one who handed out the promotional items we received and saw the excitement and morale boost it gave within our call center,” he says. “There was a sense of feeling valued and appreciated for their hard work. That feeling never left me. When I saw the opportunity available with High Caliber, I knew at that moment this was the company I wanted to work for.”

Lyons also brings a fresh perspective and a strong understanding of evolving customer expectations, according to HCL.

In his new role, Lyons will oversee a team of customer service and call center representatives. He’ll also focus on supporting customers through every stage of the buying process, working to streamline communication, enhance service delivery and build long-term partnerships.