News April 01, 2026
BELLA+CANVAS Named Coachella’s Official Blanks Provider
The apparel supplier will also be running a live activation and “Museum of Merchandise” at the popular festival.
Key Takeaways
• BELLA+CANVAS (asi/39590) is the official blanks provider for Coachella 2026.
• The partnership highlights the rise of experiential merch, with live customization and a “Museum of Merchandise” activation turning apparel into personalized, memory-driven keepsakes.
• Festival merchandise is evolving into cultural currency, with blanks playing a key role in storytelling, identity and deeper fan engagement.
BELLA+CANVAS (asi/39590) is heading to the desert.
The supplier of trendy premium blank apparel is serving as the official blanks provider for the Coachella Valley Music and Arts Festival 2026 merchandise program. Coachella spans two weekends in Indio, CA, running April 10-12 and April 17-19.
BELLA+CANVAS (asi/39590) is the official blanks provider for Coachella this year. (photo courtesy of BELLA+CANVAS)
“We’re proud to be the foundation behind the merchandise tied to such an iconic cultural moment,” said Megan Spire, vice president of marketing and sales at BELLA+CANVAS and a member of Counselor’s Power 50 list of the most influential people in promo. “This partnership goes beyond product; it’s about shaping the pieces people connect with, keep and carry forward as part of their experience.”
As part of the partnership, BELLA+CANVAS will be embedded directly into the Coachella merchandise ecosystem, with official products featuring a custom “printed on BELLA+CANVAS” neck label, an intentional marker of the brand behind the merchandise fans keep as a wearable memory.
The supplier will also debut an immersive brand experience on-site across both festival weekends, bringing to life the evolution of Coachella merchandise through a walk-through environment inspired by a “Museum of Merchandise.”
A retrospective of Coachella over the years, the activation reimagines nostalgia as a catalyst for new expression, inviting attendees to explore iconic merchandise from past festivals while creating something entirely their own. Through interactive storytelling, archival inspiration and live customization with Coachella designs on BELLA+CANVAS blanks, guests will leave with a personalized piece of festival history.
Festival merchandise has evolved beyond apparel into memory, identity and cultural currency, according to the company. Through this partnership, BELLA+CANVAS said it’s reframing the role of the blank, “not as a starting point, but as the canvas behind the shared moments that define festival culture.”
Live printing, brand activations and experiential marketing – sometimes referred to as “participatory promo” – have been a growing trend at festivals and other events in recent years, helping brands create more lasting impressions and attendees build tangible memories and keepsakes.