Brand Revolution, a global agency formed last year following the merger of U.K.-based promo products distributor Fluid Branding (asi/195718) and U.S.-headquartered marketing and events firm Haute, has acquired a digital/social-first creative agency.

Executives said the acquisition of Leeds, England-based Brilliant strengthens Brand Revolution’s social media expertise.

Members of the Brand Revolution and Brilliant leadership team.

“Brilliant has built a reputation for crafting powerful, conversation-driving content, and their approach to social strategy aligns seamlessly with our mission: to create bold, emotionally resonant campaigns that connect brands with audiences in a meaningful way,” said Alisa Walsh Haynes, CEO of Brand Revolution.

Brand Revolution provides branded merchandise as part of a broader service offering, which includes creative strategy, design, video, social content and event execution. The firm has more than 200 team members across five continents.

Founded over a decade ago, the Brilliant agency has provided creative social media campaigns for clients that include Fox’s Biscuits, Thorntons, SPAM and Skippy peanut butter. The agency is excited to join forces with Brand Revolution.

“This marks a significant step forward for Brilliant,” said Brilliant Managing Director Mike Davis. “Brand Revolution shares our values and creative standards, making it a strong cultural fit. Their proven global scale means greater strategic breadth for our clients and broader opportunities for our team as part of the larger international group.”