Tech solutions provider eXtendTech has launched a new integration that it says weds the capabilities of NetSuite with ASI’s next-generation platform, ESP+.

eXtendTech said the integration aims to be a boon to promotional products distributors, helping with product discovery, order management and connecting with suppliers.

“This release brings the speed and intelligence of ESP+ directly into NetSuite,” said Dale Denham, CEO of eXtendTech. “Our goal is to simplify every step of the workflow for distributors – less time on systems, more time serving customers.”

A technology platform, ESP+ helps users manage the entire promo products industry supply and marketing chain, providing a suite of tools that streamline workflow, from product search to presentations, CRM and company stores.

By syncing ESP+ with NetSuite, “distributors can work smarter, reduce manual effort and stay better connected with suppliers and data,” Denham said.

Features of eXtendTech’s NetSuite/ESP+ integration include: a modern interface that aims to make it easier to move from product discovery to item creation; advanced search and filtering; automatic selection of product variations; real-time inventory insights; and, among other things, one-click access from product pages to supplier websites.

For nearly two decades, eXtendTech has focused on delivering software solutions integrated with NetSuite. The firm says it prides itself especially on the application of such tools within the promotional products vertical but also serves clients in industries that include wholesale distribution and manufacturing, healthcare, field services and professional services.

Promo industry veteran Denham, formerly president/CEO of Promotional Products Association International, among other high-profile industry roles, became CEO of eXtendTech in December.