During his nearly 30 years in the promotional products industry, Daniel H. Pendleton has worked on the both the distributor and supplier sides of the business, including time with Top 40 companies.

Now, Pendleton is taking that experience to True Brands (asi/92293), a 20-year-old Seattle-headquartered provider of lifestyle beverage accessories that has tapped the Tennessee native to be the director of sales for its promotional products division.

Daniel H. Pendleton, True Brands (asi/92293)

“We’re thrilled to have Daniel join our team of industry experts and work closely with our distributors, partners and customers,” said Cash Claridge, head of sales at True Brands. “We’re lucky to have him.”

Pendleton, who now resides in the Atlanta area, was most recently in a strategic account management/business development role with supplier Gold Bond (asi/57653). Other past positions include vice president of sales at Georgia-based distributor Pinnacle Promotions (asi/295986) – a Counselor 2024 Best Places to Work company – and senior account manager at Top 40 distributor BDA (asi/137616).

Back on the supplier side of the business, Pendleton was previously e-commerce national sales manager with IMAGEN Brands, a firm that was a Top 40 supplier before being acquired and integrated into Top 40 firm Koozie Group (asi/40480). He also held a national sales position with Otto International (asi/75350), among other promo roles.

At True Brands, Pendleton’s goals include expanding the company’s footprint in promo, particularly in the categories of barware and beer/wine/spirits accessories.

“I’m thrilled to be a part of the True Brands team,” said Pendleton. “It’s rare to join a supplier in this industry with established proprietary retail brands, especially with 100% in-house product development, design and decoration.”

A graduate of Belmont University, Pendleton holds an MASI from ASI Education.