The appointments keep coming at Genumark (asi/204588).

The Top 40 distributor in Toronto welcomes Alexis Bernard as senior director of business development. Based in New York City, Bernard has nearly 15 years of industry experience in marketing and business development, including spearheading revenue growth and building client relationships.

Alexis Bernard, Genumark (asi/204588)

“I’m beyond excited to join Genumark,” said Bernard. “The company’s mission, style and go-to-market strategy align with my personal values and professional goals. Genumark has cultivated and developed an amazing sales roster, and I’m eager to learn and work with some of the industry’s best.”

Most recently, Bernard was senior business development manager at ParsonsKellogg (asi/339615) in East Providence, RI. She also has experience at Axis Promotions, now part of Top 40 distributor HALO Branded Solutions (asi/356000) and Fingerprint Promotions (asi/194171).

“We’re excited to welcome Alexis to our team,” said Mitch Freed, CEO of Genumark. “Her dynamic approach and sharp insight into marketing and business development are exactly what Genumark needs at this pivotal moment. As we turn our sights toward the U.S., Alexis’s leadership will undoubtedly be instrumental in navigating this new chapter of our expansion. Her vision aligns perfectly with our goals, and I’m confident she will elevate our brand and bring tremendous value to our clients.”

Bernard’s appointment is the latest in the Canadian distributor’s efforts to expand into the U.S. market. In January, Genumark, a Counselor 2024 Best Place to Work, welcomed Kansas City, KS-based Mandi Rudd as director of new markets. That followed Chicago-based Johanna Gottlieb's joining the team as vice president of business development in October of last year.

Based on 2022 North American promotional products revenue of $51.4 million, Genumark ranked 38^th on Counselor’s most recent list of the largest distributors in the industry.