Anthony Fullenkamp joined Links Unlimited (asi/67617) in 2021 during the COVID-19 pandemic.

Some may have wilted under the pressure of taking on a new role amid such challenging times. Fullenkamp thrived, executives say, and his hard work since then has paid off with a promotion to manager of the Cincinnati-based firm’s promotional products division.

Anthony Fullenkamp, Links Unlimited (asi/67617)

“I’m looking forward to leading our expert sales team and working to increase awareness of the wide variety of brands and services that Links offers,” said Fullenkamp. “The focus remains on customers and the brands represented, making the cultivation of long-term partnerships a key priority.”

Prior to his promotion, Fullenkamp was inside sales manager – a position in which he excelled at team management and nurturing relationships with new and existing clients, company executives said.

His new role will involve developing strategic initiatives, forging strong partnerships, and collaborating closely with the Links marketing team.

Before joining Links, Fullenkamp spent nearly five years with former Top 40 supplier TSC Apparel in business development and inside sales positions. Top 40 supplier S&S Activewear (asi/84358) acquired TSC in 2021.

Links has made partnerships with retail brands an integral part of its go-to-market strategy. The company recently announced a new partnership with Chirp, which makes massage-related products.

Other consumer brands Links carries include Adidas, Coach, Callaway, Costa, Oakley, Polaroid and Garmin. Last year, the firm announced partnerships with Burberry, G/FORE, Hammitt, Prada and Stitch Golf.