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Case Study: How Whitestone ‘Wrapped’ Up Spotify’s Annual Employee Gifting Campaign
Whitestone Branding built a fully custom merch kit to help the world’s largest audio streamer celebrate its buzzy year-end campaign.
Top Stories
Custom Medallion Supplier A.T. Designs Celebrates 50 Years in Business
Owner Trevor Temple started his business from a garage in 1976 with an eye toward innovation.
Promo Insiders: How To Build a Brand With Lisa Hu of Lux & Nyx
Lisa Hu, founder of Lux & Nyx, shares her journey from a career in corporate finance to the CEO of her own luxury bag brand with product in both promo and high-end department stores.
Cimpress Agrees To Purchase German Brands SAXOPRINT & viaprinto
The deal is subject to customary closing conditions, including antitrust approval.
Stran Swings to Q1 Profit as Sales Rise 8.9%
After reporting operating losses for the past three fiscal years, Stran reported a net profit of $0.7 million for Q1 2026, thanks to increased sales and slimmed down operational expenses.
Product Hub
Products
Editor’s Picks: Drawstring Bags & Fanny Packs
Appeal to college students and stadium-goers with a trendy but still stadium-bag-policy-compliant item.
Products
This Week’s New Suppliers: New Promo for Enjoying the Sun
Discover creative products from new ASI suppliers.
Products
Editor’s Picks: Peak Performance Apparel
Think beyond strictly athletics to corporate settings, university bookstores and more.
Promotions East Show Moves to NYC; Daymond John To Give Keynote
The regional trade show put on by the Specialty Advertising Association of Greater New York will be held at the Metropolitan Pavilion in New York City from June 15 to 16.
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Sustainable Supplier Mosa Creates Licensed Merch for FIFA World Cup 2026
The supplier of glassware and candles made of reclaimed glass will soon offer official items to commemorate the seven FIFA matches to be hosted in Vancouver, BC, in June and July.
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Bay State Specialty Welcomes Halle Moore as Director of Marketing
Moore’s appointment represents the third generation of family leadership at the Lakeville, MA-based supplier.
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Arch Promo Group Taps Wendy Flaherty To Lead Digital Strategy
The news comes just a month after Steve Ehlert stepped down from his role as national general manager.
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Federal Court Rules Against Trump’s 10% Global Tariff, Though Most Importers Will Still Face Levies Through July
The ruling applies only to the plaintiffs in the case, but sets a legal precedent for other challenges to the global tariff rate Trump imposed in February after the Supreme Court struck down recipr...
Promo for the Planet
Sustainability
‘Proof Over Promises’: 2nd Annual Sustainable Merch Summit Celebrates Promo’s Progress
On Earth Day, industry leaders gathered for honest conversations on sustainability certifications, transparency and growth.
Sustainability
Botanical PaperWorks Releases 2nd ESG Report
The Winnipeg-based supplier of sustainable seed paper, packaging and soaps shares its results from 2025 and preparations for B Corp recertification.
Sustainability
Fields Manufacturing Launches Recycled Ocean Plastic Line
The supplier has partnered with MBRC the ocean, a nonprofit focused on ocean cleanups and sustainability education.
Tracy Swan Wants You To Take a Vacation
The longtime distributor’s new company, The Promo Gap, provides short-term coverage offerings to professionals across the promo industry.
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The 2026-2027 Multi-Line Rep Directory
Here’s the latest listing of the industry’s MLR firms from ASI’s database.
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Print Primer: How Embellishments Create an Experience
Special effects printing plays a key role in cutting through digital noise by creating a dimensional, tactile and interactive experience for recipients.
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Compass Industries Partners With Rumpl
The supplier will offer blankets and towels from the B Corp-certified retail brand.
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Q&A: Shifting Sales From Transactional to Outcome-Based
Sales Consultant Jamie Lorenty shares tips to help promo salespeople shift their mindset and focus on solutions, rather than simply pushing products.
Sponsored Content
Continental Marketing Services, Inc.
A Smarter Way To Sell Bags: How Your Supplier Can Give You a Competitive Edge
When everyone's selling bags, differentiation matters. Instead of trying to compete on price alone, offer stronger value to your clients by telling a story about the supplier behind their bag...
SnugZ USA
Discover the Drinkware Everyone’s Talking About
Don't miss the new glassware collection from SnugZ USA (asi/88060): your one-stop-shop for all of the premium glassware that your clients are looking for. From sleek, modern silhouettes to...
AutoTran, Inc.
New Inkjet Innovation: How Jettable Primers Save You Time, Money & Stress
While inkjet printing leads the way in print flexibility and speed, it can still fall short when it comes to durability and adhesion … until now. Introducing new JetBright jettable primers...