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Counselor 2026 State of the Industry
With business challenges everywhere, distributors and suppliers can drive success by ignoring uncertainty and taking decisive action.
Top Stories
Is Your Business Ready for California’s Textile Waste Law?
California’s landmark extended producer responsibility legislation passed a key deadline earlier this month. Experts urge promo companies to make preparations now before full implementation of the ...
Small Businesses File Lawsuits Against Trump Administration for New Global Tariffs
The suits came less than a day after the administration imposed new tariffs on dozens of countries.
ASI Show Chicago 2026: Full Recap & All Our Coverage
The ASI Show Chicago welcomed more than 4,500 industry professionals for networking, learning and fun while growing their businesses.
Promo Insiders: Counselor’s 2026 Woman of Distinction on Mentorship, Meaning & Leading With Humanity
Jodie Schillinger, executive vice president at Maple Ridge Farms, joins Promo Insiders to discuss meaningful leadership and how creating a sense of belonging can be transformative.
Latest News
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Ohio State’s Jersey Patches Reflect Ad-Heavy State of Sports
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In The News - July 2026
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Counselor State of the Industry 2026: Strategies to Preserve End-Buyer Spend
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Counselor State of the Industry 2026: Adopting an AI Strategy
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The Vernon Company Names Shona Heywood as Supplier Relations Manager
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Thumbprint Appoints Kirk Meyer as Director of Business Development
Product Hub
Products
Editor’s Picks: Trendy Tumblers
Branded drinkware is an ideal opportunity to provide a quality, practical product with the potential to be used daily.
Products
This Week’s New Suppliers: Promo That Excites
Discover creative products from new ASI suppliers.
Products
This Week’s New Suppliers: Elevated Promo for Every Day
Discover creative products from new ASI suppliers.
Quinn Adds 7 New Hires To Support Next Phase of Growth
The printer and promotional products supplier says the new team members will strengthen the company’s capabilities in administration, art, production and sales.
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SRG Promotes Jessica De Mello to Director of Vendor Relations
De Mello has over two decades of experience at the Counselor Top 40 supplier.
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Atlantis Headwear Recognized Among Italy’s 500 Fastest-Growing Companies
The ranking evaluates 15,000 companies and is based on revenue growth from 2021 to 2024.
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Facilisgroup Hosts Annual Summit in Chicago
The event welcomed over 600 attendees for professional development and networking.
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Trump Administration Imposes New 10% to 12.5% Tariffs
The tariffs on more than 60 trading partners are aimed at eliminating forced labor from global supply chains, according to the administration.
Promo for the Planet
Sustainability
Gemline Adds LifeStraw to Portfolio of Purpose-Driven Retail Brands
A curated assortment of the brand’s hydration and reusable drinkware solutions are part of the Counselor Top 40 supplier’s Fall 2026 collection.
Sustainability
Q&A: Why Product-Level Impact Reporting Is Crucial
William Fairley, founder and commercial lead of Zilch, explains why the promotional products industry needs to embrace measurable sustainability solutions.
Sustainability
How Cooks Who Feed Serves up Social Impact
In 2019, Seema Sanghavi created the Ontario-based company that makes sustainable kitchen linens to help women in India find paid work.
Print Primer: What Is Wide-Format?
From towering signs and vehicle wraps to personalized promotional products, here’s how wide-format printing works, the technologies behind it and why it’s transforming the way brands create visual ...
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ASI Show Chicago 2026: Red Lobster CEO Damola Adamolekun Imparts His Business Expertise in Keynote Q&A
Adamolekun spoke with ASI CEO Ashish Mittal about the commonalities between restaurant service and promotional products, and how promo pros can make improvements without feeling like they need to r...
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2026 Counselor Awards
Trailblazers and culture-builders, this year’s honorees are in a class of their own.
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Counselor 2026 Lifetime Achievement Award: Chuck Fandos
The promo industry’s ultimate connector reflects on a career built on relationships, mentorship and bringing people together.
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Counselor 2026 Supplier Family Business of the Year: Dixie Seal & Stamp Co.
Thrust into leadership roles at a young age, the Schmidt brothers have embraced the responsibility of leading their family’s fourth-generation business.
Sponsored Content
Active Life Promo
Frictionless Fulfillment: How To Offer Fulfillment Services Without the Headache
Expand your promo services - no warehousing or extra work required. Today's customers need more than one-time promo orders . They need your help with ongoing programs for things like...
Vault Promotions
How To Sell Name Badges Without the Stress (Yes, Really!)
Let's face it: Selling name badges can be a pain. Well, not anymore. Now you can say "goodbye" to low margins, small orders and meticulous updates. With this new name badge release program , you...
Fey Promo
The Ulti-Mutt Guide to Promotional Pet Products
Stop. Sit. Sell. Get ready to fetch more orders with pet promos. We'll teach you how to sniff out the latest trends , present the most paw-pular products and stay ahead of the pack . ...