#42 Susan Lewandowski

BEL Promo (asi/39552) – Managing Director

2023 Rank: NR

Industry Experience: 34 Years

Previous Appearances on Power 50: 0

With her strong focus on mentorship and nurturing relationships throughout the promo industry, Susan Lewandowski, the managing director at BEL Promo (asi/39552), makes her debut on this year’s Counselor Power 50 list. The Counselor 2024 Woman of Distinction helped BEL Promo increase sales 111% since joining in 2018 and enabled the supplier to gain preferred status with many Counselor Top 40 distributors. She notes how she’s proud of “reinventing BEL Promo into a top-tier industry supplier through strategic rebranding efforts and a relentless focus on customer service and sales expansion.”

Building relationships has been paramount for the Florida resident, who joined the industry 34 years ago. At BEL, she has cultivated an atmosphere of continuous improvement and mutual respect that landed the supplier on Counselor’s 2024 Best Places to Work list. “As a managing director, I’ve embraced the role of mentorship as a cornerstone of my leadership approach,” Lewandowski says. Her influence, though, extends well beyond her company. Lewandowski is very active in the Women’s Leadership Conference and the Gold Coast Promotional Products Association, once serving as president. She’s also sought after by other industry leaders for her guidance. Says Lewandowski, who was named to Counselor’s sister publication Print & Promo Marketing’s 2023 Women in Print and Promo list, “I’m deeply committed to paying it forward and empowering others to realize their full potential.”