#4 Kevin Lyons-Tarr & Suzanne Worwood

4imprint (asi/197045)

2023 Rank: #1

Kevin Lyons-Tarr – CEO

Industry Experience: 33 Years

Previous Appearances on Power 50: 18

Suzanne Worwood – SVP of Merchandising & Supply Chain

Industry Experience: 29 Years

Previous Appearances on Power 50: 5

After topping last year’s Counselor Power 50 list, Kevin Lyons-Tarr and Suzanne Worwood fall three places due to declining industry influence scores. Still, the company they lead – Counselor Top 40 distributor 4imprint – is humming. The company grew revenue by 16% last year for a total of $1.3 billion, making it both the biggest distributor in promo for the second straight year and the only one to currently top the billion-dollar mark. And during a tough first half for promo this year, 4imprint announced that first-half global sales topped 5%.

Lyons-Tarr, Worwood and 4imprint company leaders are doubling down to propel even more growth. The company finished a major 160,000-square-foot expansion of its distribution center that Lyons-Tarr says “represents a significant investment in supporting future growth.” 4imprint also augmented its on-site solar array so that its renewable energy didn’t decrease due to the larger footprint.

“We’re proud of the work our team has been doing in taking care of our customers and continuing to drive the business forward in a more challenging market,” says Lyons-Tarr. “Over the past year we’ve made an investment in expanding and strengthening our team in a variety of areas in the business such as merchandising, sustainability, HR and IT which has gone very well. We’re also grateful for the strong relationships we have with our supplier partners which allow us to work together collaboratively on projects that are mutually beneficial.”

The successes for Lyons-Tarr and Worwood – both who have been with 4imprint for multiple decades – aren’t just operational. This fall the Oshkosh, WI-based distributor was named a Fortune Best Workplace in Advertising & Marketing – the third consecutive year the company has earned the award.