Counselor’s exclusive ranking of the distributors with the most revenue in the promotional products industry.

BDA

(asi/137616)

BDA continued its upward trend in 2025, recording over 17% growth that co-founder and CEO Jay Deutsch attributes largely to the acquisition and integration of SwagUp and Harper + Scott. He also points to marquee events taking place in the U.S. throughout 2026 as major revenue opportunities. “We also saw a breakout year in our sports division,” says Deutsch, a member of the Counselor Power 50, “supporting some of the world’s biggest stages, including the Olympics, the Super Bowl and the FIFA World Cup, delivering global merchandise and branded solutions at scale.”

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Sports league & entertainment brand licenses

Continuing into 2026, these sports marketing campaigns – both domestically and abroad – are front and center for BDA. “We're focused on expanding our footprint across Europe and other international markets to bring our fan engagement solutions to a wider stage,” Deutsch says. “We're going big in sports.” Outside of the stadiums, BDA is looking to form new relationships and grow existing bonds with customers in the technology and food and beverage industries worldwide.