Counselor’s exclusive ranking of the distributors with the most revenue in the promotional products industry.

Custom Ink

(asi/173232)

Widely recognized for its apparel offerings and robust e-commerce presence, Custom Ink refreshed its brand with a series of funny awareness-building TV ads and the tagline “Ink is more than you think.” The company then backed it up with a significantly enlarged catalog that includes a broader selection of hard goods. “By expanding our catalog to over 10,000 styles and deploying new AI-supported tools across the purchase journey – from design creation to order tracking and account servicing – we saw marked improvements in customer satisfaction,” says CEO David Doctorow.

1,000+
Products available with a minimum order quantity of one

The company, which celebrated its 25th anniversary last year, increased sales by an estimated 15% – adding nearly $100 million in revenue. Doctorow says this year the company will make additional investments in AI and “continue accelerating growth via both new customer acquisition and expanding our share of wallet with existing customers.”