Counselor’s exclusive ranking of the distributors with the most revenue in the promotional products industry.

Leader Promotions

(asi/287087)

With sales ticking down by over 1% last year, Columbus, OH-based Leader Promotions slips three spots on this year’s list after feeling the impact of market volatility, economic uncertainty and rising costs. Clients are increasingly focused on maximizing value and ROI, President Joe Rezabek says, but the certified B Corp still reached some big milestones in 2025.

99%
Fulfillment accuracy rate

Leader Promotions celebrated its 30th anniversary, for one, along with achieving an EcoVadis Bronze recognition, completing the company’s first full year with an enhanced CRM infrastructure, and launching LeaderLIVE, a separate division of the company focused on event activations and experiential promo. Those three factors – sustainability, technology and innovation – remain the company’s top priorities for 2026.