Awards July 22, 2026
Counselor Top 40 Distributors 2026: No. 22 Positive Promotions
Counselor’s exclusive ranking of the distributors with the most revenue in the promotional products industry.
Positive Promotions
(asi/297370)
Company Snapshot
Revenue figures are in $millions
• Previous Rank: 21
• 2025 Revenue: $117.7
• 2024 Revenue: $125.1
• Year-Over-Year Difference: -5.9%
• 2023 Revenue: $123.7
• Top Company Officer: Nelson Taxel, CEO
• Year Founded: 1962
• Headquarters: Hauppauge, NY
• Financials Certified By: Sam Thomas, CFO
Hauppauge, NY-based Positive Promotions falls one spot on this year’s Counselor Top 40 list. The distributor, which will be celebrating 80 years in business next year, attributes its 2025 sales decline of 6% to the tariff situation and less promotional spending from its customer base, according to CFO Sam Thomas. The company’s top markets that it serves include healthcare and education. According to the firm’s website, Positive Promotions supports a variety of causes and related events, such as nutrition instruction, and is a USDA Nutrition Education Strategic Partner.
79
Years in business
It’s also committed to helping fund breast cancer research by donating a portion of its proceeds each year to prominent organizations leading the fight for a cure.