Awards July 22, 2026
Counselor Top 40 Distributors 2026: No. 17 DiscountMugs.com
Counselor’s exclusive ranking of the distributors with the most revenue in the promotional products industry.
DiscountMugs.com
(asi/181120)
Company Snapshot
Revenue figures are in $millions
• Previous Rank: 17
• 2025 Revenue: $165.4 (Estimate)
• 2024 Revenue: $172.3
• Year-Over-Year Difference: -4.0%
• 2023 Revenue: $172.3
• Top Company Officer: Diego Abril, CEO
• Year Founded: 1995
• Headquarters: Medley, FL
• Financials Certified By: NC
Counselor estimates a 4% decrease in promo sales last year for the Florida-based distributor. It’s been a little over a year since the firm underwent a leadership shake-up that resulted in Diego Abril taking the reins as CEO of BEL USA, the parent company of DiscountMugs. BEL USA was recognized by the Great Place to Work Institute for the fourth consecutive year, while DiscountMugs notes that it has maintained Better Business Bureau accreditation since 2010 and continues to hold an A+ rating.
100,000+
Customers