Counselor’s exclusive ranking of the distributors with the most revenue in the promotional products industry.

Taylor Promo Marketing

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Taylor Promo Marketing keeps the same spot on this year’s rankings even as the company saw a slight dip in revenue in 2025. Like other companies in the promo industry, the distributor has had to adapt to industry shifts such as e-commerce and greater technological integration. “The biggest challenge is maintaining performance in mature categories while modernizing systems and simplifying processes without slowing momentum,” says Allison McDermott, vice president of marketing for Taylor. McDermott says that print on demand (POD), curated apparel programs and online stores are currently very popular for the distributor, but these programs don’t materialize overnight.

$2.2B
Estimated sales of parent company Taylor Corp.

Last year, Taylor launched its digital technology stores and new apparel/promo programs, and continued to invest in data and technology to allow for scalable growth. Its parent company, Taylor Corp., acquired POD fulfillment company Gooten (now renamed OrderMesh), strengthening the company’s position as a leader in the space.