Awards July 24, 2024
Counselor Top 40 Distributors 2024: No. 35 Quality Logo Products
Counselor’s exclusive ranking of the distributors with the most revenue in the promo products market.
Quality Logo Products
(asi/302967)
Company Snapshot
Revenue figures are in $millions
Previous Rank: 35
2023 Revenue: $60.8
2022 Revenue: $59.2
Year-Over-Year Difference: 2.7%
2021 Revenue: $39.8
Top Company Officer: Bret Bonnet, President
Year Founded: 2003
Headquarters: Aurora, IL
Financials Certified By: Bret Bonnet
To what does Quality Logo Products’ (QLP) President Bret Bonnet attribute its sales success? “Luck.” In reality, the company increased sales by nearly 3% last year, due in part to a new proprietary system that Bonnet says “simplified and automated a significant amount of our pre-press work. This provided our sales team more time to spend with customers.” Remarking that search engine marketing “is no longer an option,” Bonnet says QLP’s top goal this year is brand building and focusing on traditional offline marketing.