Awards July 24, 2024
Counselor Top 40 Distributors 2024: No. 2 HALO Branded Solutions
Counselor’s exclusive ranking of the distributors with the most revenue in the promo products market.
HALO Branded Solutions
(asi/356000)
Company Snapshot
Revenue figures are in $millions
Previous Rank: 2
2023 Revenue: $937.7
2022 Revenue: $1,008.8
Year-Over-Year Difference: -7.0%
2021 Revenue: $822.9
Top Company Officer: Marc Simon, CEO
Year Founded: 1952
Headquarters: Sterling, IL
Financials Certified By: Jeffrey Wurtzel, Senior Vice President, Marketing
Anxious over perceived economic headwinds, certain end-buyers in key verticals that HALO serves, including the technology sector, reduced spend with the Top 40 firm last year – a fundamental factor in the Sterling, IL-based distributorship’s 7% decline in annual sales. The slip dropped HALO Branded Solutions back below the billion-dollar revenue threshold it had first surpassed in 2022. Still, renewed tech client spending and other factors have HALO encouraged. “We’re focused on sustaining our 2024 growth momentum and continuing to reinvest in our business,” says CEO Marc Simon.