Ingredients for a Best Place to Work: Sky High Marketing (asi/328476) has been around since 1997, and CEO Josh Kozinski, who founded the company at 21 years old, will tell you that culture is the reason. “If we get the culture right, everything else takes care of itself,” he says.

Sky High Marketing (asi/328476) strives to build a strong work culture for employees.

But Kozinski is quick to add that culture isn’t something you set and forget. “It’s a living thing that’s never staying the same. It’s either improving or decreasing based on the focus, the commitment and the investments a company is making.” That philosophy has only deepened as Sky High has grown with four acquisitions over the past decade. When evaluating companies to bring into the fold, cultural fit comes first – every time. “Their culture doesn’t need to be identical to ours,” Kozinski says, “but there has to be enough similarity that we can sense a team of people could have that fit.”

Top Benefits & Perks: The list at Sky High is genuinely long. Once a month, Kozinski and his wife, the company’s chief financial officer, take a small cross-departmental group of four or five employees to lunch, with one agenda item: Share a piece of good news, personal or professional. Quarterly birthday celebrations with cake and ice cream have been a staple since the company was small, and they’ve kept it going. The company’s Green Team runs river cleanups twice a year; the Fitness Team organizes a pickleball league on the on-campus court at its Waukesha, WI-based headquarters. Finally, the campus itself was purpose-built for this kind of culture: walking trails, a workout facility and plenty of common areas designed, as Kozinski puts it, “to create an amazing work-life experience.”

Parting Tip: “Work hard, play hard and invest back in your people so they know how much you appreciate them,” says Kozinski.

If Sky High Marketing Were a Movie, It Would Be The Life Aquatic With Steve Zissou. “We’re a bunch of people who are different that work together for a common good,” says Benjamin Lawrenz, chief operations officer.