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Sara Lavenduski

  • Executive Director, Client Education & Content

Sara covers strategy for ASI’s readers in the U.S. and Canada, including sales & marketing, health & wellbeing and product trends.

Imprinted Merchandise Benefits Hockey Team Crash Victims’ Families, First Responders

When tragedy strikes, commemorative merchandise has a unique power to bring people...

Health Canada Recalls 1.5 Million USB Chargers, 30,500 Power Banks

As part of a national sampling and compliance initiative, Health Canada has issued an...

Health Canada Recalls Power Banks from Wal-Mart

Health Canada and Mississauga, ON-based Wal-Mart Canada Corp. have issued an official...

Marjory Stoneman Douglas HS Mandates Clear Backpacks

When students of Marjory Stoneman Douglas High School return from Spring Break this...

Health Canada Proposes Restrictive Cannabis Packaging

In the months leading up to Canada's nationwide legalization of cannabis, Health...

Canadian Personnel News – March 2018

Magnus Pen (asi/68529) announces that Nathan Daurie has been promoted to the...

Boulder Could OK Marijuana Merch

The City of Boulder, CO, is considering more lenient promotion and marketing of...

The Distributor's Guide To Email

You read and send hundreds of emails every day. You’re instantly connected at all hours...

Promotional Wearhouse Celebrates 40 Years

Promotional Wearhouse (asi/300725) in Edmonton, AB, announces that it will celebrate...

Report: Canadian Government Spent Big on Promo in 2017

iPolitics, a Canada-based news and politics analysis site, recently released details...

5 Email Marketing Tips

Great inbox advice from the experts!

Oscars Swag Bags: $100K of Chocolate Jewelry, Lipstick and Pepper Spray

The 90th Academy Awards wrapped up Sunday night— and each of the 26 nominees in the...

Spector & Co. Achieves QCA Accreditation

Spector & Co. (asi/88660) has achieved Quality Certification Alliance (QCA)...

Email Best Practices

Distributors give the low-down on their companies’ email usage.

Digital, TV Drive Big Gains in U.S. Ad Market

The U.S. advertising market grew by 10.8% in January 2018, compared to January 2017,...

Pulling Out the Stops

Get creative with your client appreciation event to make it memorable.

Vancouver Council to Vote on City Swag

A representative from a major Canadian city is looking to foster civic and community...

Clients: They’re Worth It

Take a page from this distributor and her approach to appreciation events.

CPSC Recalls Tiffany & Co. Mugs

The U.S. Consumer Product Safety Commission (CPSC) has issued an official recall for...

Alstyle, CPSC Recall Infant Bodysuits

Alstyle Apparel & Activewear (asi/34817), in conjunction with the U.S. Consumer...

Ahad Resigns from PPPC, Strauss Named Interim CEO

The Promotional Product Professionals of Canada (PPPC) has announced that Ed Ahad has...

Staples Appoints New CEO

Staples Inc., parent company of Top 40 distributor Staples Promotional Products...

Find Success in What You Love to Do

Eight years ago, Brett Bowden had a big idea. Tapping into his past experience...

Boost Sales with Gifts and Incentives

Incentive programs are a natural expansion of a promotional products business. That...

Overcome Low-Cost Competitors

1. Make a Title Change If "sales" is in your title, prospects might focus more on...