Q&A: How To Successfully Handle Rush Orders
Streamlined processes and a commitment to client partnership are essential to fast turn...
2025 Counselor Gift Guide
Close the year strong with trendy product picks for top promo end-buyers.
Counselor State of the Industry 2025: Distributor Snapshots
These snapshots identify key characteristics within five distributor revenue classes.
Counselor State of the Industry 2025: Made in USA
Made-in-USA suppliers are enjoying an immense boost, but what does the future hold for ...
Counselor State of the Industry 2025: Supplier Snapshots
With these snapshots, find out what makes suppliers unique across four revenue classes.
Counselor State of the Industry 2025: Top Promotional Products Categories
The top product categories in promo remained stable but stand to be affected by market ...
Counselor State of the Industry 2025: The Top Markets for Promotional Products Sales
Little shifted last year, but the biggest sectors in promo are bound to be impacted in ...
ASI Chicago 2025: Brian Urlacher Delivers Life Lessons and Fun in Keynote
The NFL Hall of Famer offered wisdom shaped by his 13 years of elite play and experienc...
ASI Chicago 2025: Top Finds From the Show Floor
There were tech products, natural materials and unique innovations aplenty at ASI’s sum...
Counselor 2025 Supplier Family Business of the Year: All American Writing Instruments
Four generations of family leadership and a dedication to Made-in-USA craftsmanship hav...
Proforma Founder Greg Muzzillo Announces His Retirement
The longtime Counselor Power 50 member and former Counselor Person of the Year said tha...
ASI Chicago 2025: Strategies To Influence People (in a Good Way)
Education Day speaker Mimi Brown dispelled myths about decision-making and revealed how...
ASI Chicago 2025: Counselor’s Advisory Board Shares Growth Strategies
A trio of distributor leaders gave tips on sales and marketing tactics along with views...
ASI Media’s 2025 Salespeople of the Year
These are the solution-weaving sales all-stars propelling big business in promo.
Sales Compensation Survey: The Latest Trends in Rep Commission and Benefits
Slow industry sales and a reversal in the labor market have spurred a surprising resurg...
The Next 5 Years: How Promo Companies Can Thrive in the 2020s
So much has happened in the 2020s. No matter what comes next, here's how promo companie...
The Next 5 Years: Embrace Transformation Through Adaptability
Embracing transformation and continuously improving are essential for thriving in an ev...
Q&A: How To Build Strong Client Relationships
A Counselor Award-winning distributor and Counselor Top 40 supplier sales rep share the...
Q&A: What’s the Key to Successful Leadership?
A pair of Counselor Top 40 executives detail what leadership means to them and how to k...
Infographic: How U.S. & European Distributors Compare
A new joint study shows how distributors differ in their concerns and challenges.
Top 10 of 2024: Promo Insiders Podcasts
Major acquisitions, top awards and dynamic leaders drew the most interest from listener...
ASI Power Summit 2024: Day 1 & 2 Wrap-Up
The information-packed day included sessions on promo’s top issues, AI and what end-buy...
HALO Recalls Tumblers Due to Metal Straw Lacerations
The drinkware was sold exclusively at Wawa this summer, and consumers can receive a new...
Counselor Power 50 2024: No. 40 Neil Ringel, PCNA
Welcome to the 2024 Counselor Power 50 list , which ranks the most influential...
ASI Power Summit 2024: Day 3 & Conference Wrap-Up
Industry-defining issues, growth opportunities and motivation marked the final day of t...