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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

The Campaign: Nonprofit Says ‘Thank You’ With Far North-Inspired Merch

Top 40 distributor Genumark delivered branded apparel and more for a food security-focu...

Delta Apparel Posts Q1 Loss, Sales Decline

Lower demand in a key business channel and inflationary pressures weighed on the Top 40...

MLB Jerseys to Feature Corporate Sponsor Logos for First Time

The Los Angeles Angels just announced a sponsorship deal – part of baseball’s new pheno...

Next Level Apparel Partners With GK Global for Nearshore Fabric Supply

The move from the Top 40 supplier will shorten lead times, reduce geopolitical sourcing...

Obituary: Stuart James Johnson, CFS Promotions

Johnson, who founded the supplier firm and ran it in partnership with his wife, Sharon,...

Experts See Positive Signs for Promo Supply Chain Out of China

Broad surveys and the individual experiences of promo supply chain experts indicate tha...

HanesBrands’ Sales Plummeted in 2022

The apparel maker, whose products sell extensively in the industry, posted a net loss f...

Magnet Group Announces Fran Ford Award Winner, Names Sales Rep of Year

Tonya Cochran earned the award named in honor of the late industry luminary, while Robi...

Recapping ASI Fort Worth: ‘Valuable, Uplifting & Encouraging,’ Attendees Say

Distributors and suppliers reported a good experience at the largest industry trade sho...

Virginia Considers Prohibiting State Agencies From Buying Branded Products

Promo products leaders are encouraging industry members in Virginia to take action agai...

Stat Spotlight: IMF Says Economic Growth Will Slow in 2023 But Not as Bad as Previously Feared

The International Monetary Fund has upgraded its forecast for global and U.S. GDP growt...

Obituary: Irving Kannett, Irving Kannett & Associates

The 101-year-old promo pro ran a successful distributorship in Chicago and worked well ...

PCNA Partners With Six New Eco-Minded Retail Brands

The Top 40 supplier is selling products from brands like Terra Thread and Nimble in the...

International M&A: SF Taylor Acquires Branding365

The deal involves a print company and a promo company based in Greater Manchester in th...

Cimpress Appoints Florian Baumgartner as CEO to Its Vista Division

Robert Keane will continue to lead Top 40 distributor Cimpress, parent company of Vista...

ASI Fort Worth 2023: 5 Cool Hard Good Finds for Spring & Summer

These products were among the many awesome items on display at the industry’s largest t...

Stran & Co. To Acquire a Distributor That Generated $19 Million In 2022 Sales

The Top 40 distributor expects to close the deal to purchase T.R. Miller Co. Inc. in th...

ASI Fort Worth 2023: 6 Apparel Trends From the Show Floor

Sustainability and “shackets” are both popular this year.

ASI Fort Worth 2023: Charlotte Jones Inspires & Delights in Keynote

Charlotte Jones, who oversees business operations and marketing strategies for the Dall...

ASI Fort Worth 2023: Increase Profitability With Creative Packaging

Promo veteran/consultant Cliff Quicksell Jr. shared strategies that can bolster sales a...

ASI Fort Worth 2023: Leverage Free AI Tools to Boost Your Business

During a keynote, marketing maven and early tech adopter Marki Lemons Ryhal shared how ...

ASI Fort Worth 2023: Should Distributors Add Some In-House Decoration?

Decorating experts from Stahls’ helped answer that question at an Education Day session.

ASI Fort Worth 2023: Flash Polls Indicate Distributor Sales Increase, Optimism

Other quick polls of distributors conducted during a session on Education Day offered i...

ASI Fort Worth 2023: 4 Surefire Ways to Build Business With Local Buyers

Attendees of an Education Day class learned about leveraging social media, online direc...

Scotland Considers Branded Merch Ban for Alcohol Brands

The move has sparked concern among promo companies in Britain and North America. The Br...