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Theresa Hegel

  • Executive Editor, Special Projects & Sustainability

Theresa Hegel oversees various strategic initiatives for ASI’s editorial department and also serves as editor of Promo for the Planet, ASI’s award-winning educational resource hub for sustainability. In addition, she regularly contributes to ASICentral, Counselor and PPM, with a focus on apparel, technology and sustainability. She’s won multiple regional and national awards for her writing and reporting, including three Jesse H. Neal awards for Best Range of Work By a Single Author.

Better Cotton Launches Traceability Solution

The sustainability initiative, which counts several promo suppliers as members, noted t...

Overture Promotions Earns EcoVadis Silver Ranking

The Top 40 distributor has launched several sustainability and social responsibility in...

Tech Companies Roll Out AI-Enabled Product Image Tools

Amazon and Google are adding tools that let advertisers add custom lifestyle background...

H&M Teams Up With Coloreel for Personalized Embroidery

Plus, Roland DGA wins awards for its printers, and Vastex announces upgrades to equipme...

The Bright Side: 4imprint Gave Out 1,650 Grants in Q3

The Top 40 distributor’s $500 in-kind promo donations helped a variety of organizations...

Sportsman Cap & Bag Offers Low-Impact Sustainable Knits for Winter

Materials used include organic cotton and recycled polyester.

Temporary Injunction Prevents BamBams From Certain Print-on-Demand Activities

In court documents, SameDayPOD claims that former employee Louis Massaro took trade sec...

Vantage Apparel Adds Digital Print Transfers to Lineup

The Top 40 supplier says the addition shows its commitment to cutting-edge apparel deco...

S&S Activewear Welcomes Alaina Brooks as Chief Legal Officer

The supplier says Brooks’ experience with sustainability measurement and reporting will...

Q&A: PCNA Execs Discuss Meeting Clients’ ESG Goals

Definitions of sustainability and environmental impact are varied, so it’s important to...

ASI Power Summit 2023: Keynoters Urge Attendees To Overcome Adversity

Briana Walker, who became paralyzed at the age of 23, and former marine Shawn Rhodes sh...

Counselor Power 50 2023: No. 48 Catherine Monson, Propelled Brands

Welcome to the 2023 Power 50 list , which ranks the most influential people in the...

ASI Power Summit 2023: Erika Ayers Badan Dishes on Building the Barstool Brand

The CEO expanded the company from a regional blog with a dozen employees to a national ...

ASI Power Summit 2023: Trends & Strategies From Power 50 Leaders

A panel of top promo officers talked about sales, artificial intelligence, sustainabili...

Counselor Power 50 2023: No. 49 Ben Grossman, Grossman Marketing Group

Welcome to the 2023 Power 50 list , which ranks the most influential people in the...

Counselor Power 50 2023: No. 36 Neil Ringel, PCNA

Welcome to the 2023 Power 50 list , which ranks the most influential people in the...

Counselor Power 50 2023: No. 35 Daron Hines, Staples Promotional Products

Welcome to the 2023 Power 50 list , which ranks the most influential people in the...

Counselor Power 50 2023: No. 30 Marc Katz, Custom Ink

Welcome to the 2023 Power 50 list , which ranks the most influential people in the...

Counselor Power 50 2023: No. 22 Ira Neaman, Vantage Apparel

Welcome to the 2023 Power 50 list , which ranks the most influential people in the...

Counselor Power 50 2023: No. 3 Jeremy Lott, SanMar

Welcome to the 2023 Power 50 list , which ranks the most influential people in the...

How To Make Promo an Essential Part of Sustainable Trade Shows

As event organizers implement more stringent requirements, the promo industry can offer...

Storm Creek Releases 2024 Catalog of Sustainable Apparel

The Eagan, MN-based supplier says it will have upcycled upwards of 45 million plastic b...

J. America Adds Recycled Polyester & Better Cotton to Styles

The supplier said the response to its new sustainable styles has been positive.

New EPA Rule Broadens ‘Forever Chemical’ Reporting Requirements

The organization says the dataset will help it more effectively research, monitor and r...

Goldstar Appoints Heather Smartt as Global Director of Merchandising

In the new position, Smartt will help drive the Top 40 supplier’s global product expans...