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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

HALO Acquires Captiv8 Promotions

The move expands the presence of promo’s largest distributor in New York City.

Whole College Team to Benefit From ‘NIL’ Merch Initiative

It’s said to be a first in the new world of Name, Image and Likeness deals that empower...

Chipotle Gamifies Reward Program With Achievement Badges

Badges can be redeemed for free food and Chipotle-branded merch.

Promo Pros Deal With Ida’s Impacts & Aftermath

The hurricane slammed into Louisiana as a Category 4 storm with maximum sustained winds...

Canadian Man Pleads Guilty in PPE Scheme

The fraud targeted businesses in Canada and the United States.

How to Spot an Order Red Flag

A few careful checks can stop an order scam before it goes too far.

Gildan Reports on Environmental, Social Responsibility Efforts

The Montreal-based apparel maker is the sixth-largest supplier in the promo products in...

Premier Group Network Hosts Park City Retreat

PGN has been partnering promo products companies for nearly 25 years.

Apparel Decorators Contend With Ink Shortages and More

There are challenges related to other decorating materials and equipment too – a conseq...

FedEx, Postal Service Plan Holiday Surcharges

It’s going to get more expensive to ship products due to planned surcharges this holida...

When Will Promo’s Supply Chain Trouble End?

Global sourcing experts weigh in and provide strategies for navigating the disruption.

Delta Variant Fans Economic Headwinds

Retail sales declined month over month in July, and consumer sentiment plummeted as the...

TikTok Partners With Canva and Vimeo

The partnerships have led to new offerings that could benefit marketers in the promo in...

Guns N’ Roses and Its Promo Distributor Combat Bootleggers

Lawsuits are being filed to stop the sale of illicit, unofficial branded merchandise as...

COVID Impact Overseas Could Further Hamper Promo Supply Chains

Factory shutdowns, port disruption and transport delays in China and other foreign prod...

Business Groups Call for Cut of China Tariffs

The tariffs have contributed to rising product prices and supply chain disruption in th...

IMAGEN Brands Partners With Toddy Gear

Nine products are included in the partnership launch.

GroupeSTAHL Promotes Ellsworth

Josh Ellsworth is now executive vice president of sales and marketing.

Gildan, Delta Apparel Report Strong Sales Gains

The Top 40 promo suppliers overcame supply chain challenges to post earnings increases,...

4imprint Half-Year Sales Rise 23%

Revenue wasn’t back to 2019 levels, but promo’s third-largest distributor is optimistic...

UFC Partnership Drives BDA’s Vegas Expansion

The Top 40 distributor is expanding its Las Vegas office to meet the needs of enterpris...

Con Man Tried to Rip Off VA in PPE Fraud

Christopher Parris has pleaded guilty to the scheming and now faces jail time.

Suppliers Offer Options to Supply Chain Crisis

Proactive suppliers are trying to forge a path through importing, inventory and labor i...

Scammers Use Email to Impersonate Prominent Promo CEO

It’s another recent example of hackers targeting the promotional products industry. Get...

Promo Distributors’ Sales Rise 27.3% in Q2

The gain marks the first year-over-year quarterly increase since 2019.