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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

Sayonara, Single-Use Plastic: Pop! Promos Ups Environmental, CSR Efforts

The Philadelphia-based supplier announced accomplishments and future goals that are par...

Email Spoof Scam Tries to Swindle Promo Company, Employee Out of Funds

A firm that specializes in recruitment for the promo products industry nearly fell prey...

Cintas Increases Sales & Profit in Fiscal Q1

The Top 40 distributor has also raised annual expectations for revenue and earnings.

Merch-Driven Fundraisers Aid Hurricane Ian Relief Efforts

It’s another example of how branded merchandise can be used to help communities, includ...

BEL Promo Promotes Susan Lewandowski

Lewandowski has risen to the role of managing director at the Florida-based supplier.

Judge Goes Yard: Why Are Fans So Eager to Commemorate Sports History With Merch?

Branded products celebrating Aaron Judge’s record-breaking 62nd homerun abound. Fans ar...

SanMar Invests in Expansion of Mhotivo School in Honduras

It’s part of the Top 40 supplier’s growing corporate social responsibility efforts.

IDProductsource Appoints President

The supplier has promoted Katelyn Aumock to the key leadership position.

‘We Were Severely Impacted’: Promo Firms in Southwest Florida Reel After Ian’s Wrath

Further north up the coast, many industry companies were breathing sighs of relief that...

Safety Made Acquires Ready 4 Kits

The deal involves two promo suppliers based in New Hampshire that specialize in safety ...

Koozie Group Partners With GCI Outdoor

The Top 40 supplier is now selling select chairs from the outdoor lifestyle retail brand.

‘Forever Changed’: Firms Work to Move Forward in Ian’s Aftermath

With Hurricane Ian finally over, companies in Florida and the Carolinas are dealing wit...

Cyber Attack Temporarily Cripples Promo Supplier’s Systems

It’s the latest in a slew of such nefarious strikes on the industry over the past sever...

PCNA Partners With Sony

The Top 40 supplier is offering several speakers from the global consumer electronics b...

New California Laws Ban PFAS Chemicals From Apparel, Personal Care Products

Promotional products companies will have to comply with the regulations.

JAL Equity Acquires Eagle Products

JAL’s acquisition of the Kansas City, KS-based apparel decorator adds to the Florida-ba...

iPromo Appoints Two New Executives

The distributor, which this year was named one of the best places to work in promo, has...

Still Kicking: Garland Writing Instruments Survived Near Closure and Is Now a Pen Company of America Brand

Both promo suppliers have close to 100-year histories based around writing instruments ...

A Race Against the Storm: Florida Promo Firms Prep for Hurricane Ian

Top 40 suppliers are among those temporarily shutting up shop as the potential Category...

Promo Distributor That Got Scammed Shares Tips on How Not to Get Conned

With strong evidence that racketeers are increasingly targeting industry companies with...

Are Well-Organized Racketeers Targeting Promo? Yes, Executives Say

Some industry executives believe sophisticated criminals are aggressively targeting the...

Obituary: Bennie F. Giles III, Creative Advertising Techniques

Giles was supremely dedicated to the community and a promo pioneer, serving as the firs...

Facilisgroup Hosts Women In Leadership Event

Female executives from the promotional products industry attended the conference in St....

Puerto Rican Promo Firms Deal With Fallout From Hurricane Fiona

Industry companies are trying to get business back to normal amid flood damage, power o...

California Supplier, CPSC Recall Mugs Due to Burn Risk

The drinkware was sold by several suppliers, including two Top 40 firms, though not all...